Why Choose Us

Our Mission
We aspire to be a leading Local Insurance Specialist Broker with a Globalised outreach, to deliver Innovative Solutions with Superior Service.
Our Role
We are a Service-Oriented insurance Broking Firm whose reputation for Commitment and Quality is second to none.

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Our Management Personnel

Mr Michael Chew - CEO

Mr Michael Chew set up AVA Insurance Brokers Pte Ltd in 2007 with his select team of likeminded professionals. Prior to which he earned his stripes in various Local and Overseas firms before his last role as Managing Director of a local firm. Till date, he has more than 25 years’ experience in the industry

He graduated with an Advanced Diploma in Insurance Practice from Nanyang Polytechnic and is currently a Senior Associate of the Australian New Zealand Insurance Institute (ANZIIF), a Qualified Practicing Insurance Broker (QPIB), and a Certified Insurance Broker (CIP), an Associate of the Singapore Insurance Institute (ASII), as well as an Associate of the Risk and Insurance Management Association of Singapore (ARIM). Besides these, he also has a Higher Diploma in Accountancy from the London Chamber of Commerce and Industry.

As a contribution to the Insurance Industry, he is also involved in the Singapore Insurance Brokers’ Association (SIBA) as the Vice President.

Away from Insurance, he is an active Grassroots’ Leader serving both in the Jalan Kayu and Sengkang West division of Ang Mo Kio GRC. He is also a District Councillor with the Central Singapore Community Development Council and an active Master Mediator with the CMC State Courts under Ministry of Law, a Volunteer Mediator with the Small Claims Tribunal at the State Courts, as well as a Family Mediator with the Family Court. As part of his contributions towards the “Yellow Ribbon Initiative” he volunteered to be in the EXCO of the Helping Hands, a Christian Rehabilitative Halfway house.

For all his contributions, he was conferred the Public Service Medal (PBM) in 2002, the Ministry of Law Appreciation Award during the National day Awards 2010 as well as the Friend of Ministry of Education award together with the 20 years Community Long Service Award.


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Ms Alice Lim - General Manager

Alice joined AVA in 2010 as Business Development Manager and is currently the General Manager. Carrying with her more than 15 years of direct broking experience, Alice plays an active role in overseeing the day to day operations, and management of the broking and claims division. She is additionally responsible for training and grooming our teams of dedicated Account Servicers. Aside from her key operational role, she is actively involved in new business development, servicing and managing AVA’s major clients’ insurance portfolios.

Beginning her career in insurance from a young age, Alice has built on an extensive insurance career which includes experience with local broking as well as international broking house. In the latter, she was tasked with professionally servicing large MNC accounts, where she was exposed to the complexities of risks faced by the MNCs, and the effective insurance management of these accounts.

Alice enjoys learning new skills and strives on challenges that are tasked to her. With her positive attitude and aptitude, she ensures that our services exceed expectations every time.


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